Everyclick urges "Spend less and give more" this festive season.

Christmas is the time of year when consumer spending is at its highest - and so is its subsequent waste. Even ignoring the environmental aspects, the cost of cards, wrapping paper and unwanted gifts being given and received by British shoppers each year is estimated to run to the tens of millions of pounds.

This year, the nation is collectively tightening its belt. However, it's an unfortunate fact that when people start to feel the pinch financially, their gifts to charity become less frequent and generous too - ironically at precisely the time when demand for many charities' services increases.

In an effort to tackle both these problems, today sees the launch of Everyclick’s Considerate Christmas campaign. In an appeal to our newfound thriftiness, Everyclick are asking consumers to ditch money-wasting cards, wrapping paper and unwanted gifts and donate personalised gifts of money to charity instead.

The scheme offers an easy way to donate to over 200,000 charities, one or more of which can be chosen by the sender or recipient of the donation gift. Every card and gift can be personalised and include an embedded video and image. And if you want to see who is sending what to whom you can search on the Festive Wall of Fame to find out, or find lost contacts and get in touch again.

Polly Gowers, founder of Everyclick says:

“This brings the true meaning of Christmas back at a time when people are questioning endless consumption. Now friends and family can stay in touch and give a gift that really counts. We want to help raise millions for Britain’s best loved charities and enable everyone to make their money go further and give a gift that lasts. Let’s make this Christmas about spending less and giving more.”

For more information please visit www.everyclick.com/christmas.