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Press release template

A template press release to get you started.

Created: 19 June 2008

PRESS RELEASE – [date]

LOCAL TO MAKE BIG SPLASH FOR FAVOURITE CHARITY

On [insert date] local resident [insert your name] aged [insert age] is to don swimming cap and goggles and swim 200 lengths to support his/ her favourite good cause,[insert charity name]. [insert name] is hoping that his/ her fundraising challenge will raise £X in the process.

The sponsored splash is to take place in [insert name] swimming pool at [insert time].[insert name] hopes to complete his/ her target distance in X hours X minutes and has invited family and friends to come along and join in the fun.

[insert name] has decided to support [insert charity name] because [outline your reason for taking part here], and will undertake the challenging swim despite never having been a serious swimmer before.

[insert charity name] is a charity which [outline more details about what your chosen charity does and how it benefits those it exists to help – your charity will be able to provide you with this information].

To sponsor [insert name] [logging onto www.youronlinedonation page.co.uk call 01234 567890/ make a donation on the charity’s website etc].

[insert name] says:

e.g. “I am passionate about the good work that [insert charity name] does and hope that my swim will raise at least £X.Planning to do this event has been no mean feat for me as although I have been training hard recently, I have not regularly visited the local pool since the days of school swimming lessons.Please do dig deep and sponsor me today.”

-ENDS-

For further information please contact:

[insert name of person the press can contact]

Tel.

email:

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In submitting a press release to your local paper, consider a snappy headline and then ensure you cover the most important information in the rest of the article – so make sure you outline ‘who’, ‘what’, ‘where’, ‘when’ and ‘how’.

And don’t forget to include details of how readers can contribute to your fundraising activity!