Certificate in Fundraising Online (Starting 16th October 2024)

The course is delivered 100% online with a mixture of content including interactive activities (including an online student discussion forum), readings and case studies. Assessment is based on completion of four formal written assignments. The deadlines for your Assignments are set in advanced to help you plan your studies.

The course consists of four modules which are broken down into weekly ‘Study Guides’ designed to help you to consolidate your knowledge. These guides are essential and have been designed to ensure you put your learning into practice. Each course module includes a Case Study which your tutor will provide feedback on, helping you prepare for each module's Assignment.

• Students Area where you can manage your details, access your calendar and review your progress and feedback for submitted assignments and activities.
• Study Guides where you will find each course Unit’s:

i) Learning outcomes which are documents available to download.

ii) Weekly readings and activities enabling you to consolidate your knowledge and put your learning into practice. 

iii) A case study which you should complete prior to embarking on your Assignment at the end of each Unit which your tutor will review.

• The Resources area contains materials relevant to your course including the required readings, relevant articles, videos, links to relevant websites and study guides.
• The student discussion forum will enable you to post comments and feedback in response to tutors’ and your fellow students’ postings. Student participation and engagement is essential throughout the qualification.

Successful online learning demands that students actively engage with their online course, their tutor and student group. From experience we have found that those students who regularly engage, by applying and testing their knowledge using the activities, case studies and the student discussion forum to connect with their peers, find the course more rewarding and are better prepared to complete their Assignments.

You are expected to study in your own time and complete four written Assignments which must be submitted on or before the deadlines given below. We recommend that students put aside at least six to eight hours per week for study, including the time required to complete the four Assignments. On average the length of time needed to complete the Certificate in Fundraising Online is approximately an academic year.

To ensure you are not placed at a disadvantage when studying for a Chartered Institute qualification you should have a good command of written and spoken English to complete assignments to the required standard.

You will need Internet access to participate in this course and enable you to register for the file sharing service which provides essential online course materials.

This module will provide you with an understanding of the wider environment in which charities and other nonprofits operate. It has been newly updated to reflect recent changes in regulation, self-regulation and in particular the implications of GDPR. The module also includes a strong emphasis on fundraising ethics, introducing multiple perspectives for ethical decision making, together with a detailed consideration of the role and implementation of the Code of Fundraising Practice.

This module reveals the emerging science of donor behaviour. You’ll learn who gives, why they give and in some cases why individuals elect not to give or decide to stop giving. We will also draw on the latest research findings from the fields of economics, sociology, marketing and the new field of philanthropic psychology. You will learn how to discern the genuine needs of donors and how to add real value in the experience of their philanthropy.

This module provides a framework for the planning of fundraising activities. You’ll learn how to design a plan for your own fundraising activity, conducting a fundraising audit, writing objectives that are an appropriate response to that environment and proposing a fundraising mix to achieve them. The course will give you a firm grasp of how each key form of fundraising operates. Students will also cover key concepts such as segmentation, positioning, branding and the case for support. It will also teach you how to build a fundraising budget, schedule of activities and appropriate forms of monitoring and control.

This module provides a framework for the planning of fundraising activities. You’ll learn how to design a plan for your own fundraising activity, conducting a fundraising audit, writing objectives that are an appropriate response to that environment and proposing a fundraising mix to achieve them. The course will give you a firm grasp of how each key form of fundraising operates. Students will also cover key concepts such as segmentation, positioning, branding and the case for support. It will also teach you how to build a fundraising budget, schedule of activities and appropriate forms of monitoring and control.